Assist. Prof. Dr. Alaa Elnazer | Customers Behavioral | Best Researcher Award

Alaa Elnazer, Delta university for science and technology, Egypt

Dr. Alaa Abd Elkader El-Nazer is an Assistant Professor of Business Administration at Delta University for Science and Technology in Egypt. With a robust academic and professional background, he is dedicated to advancing the fields of business administration, marketing, and sustainability. Dr. El-Nazer has held various academic positions, from teaching assistant to his current faculty role. Along with his academic career, he actively contributes to the development of his university’s quality assurance standards. His interests span tourism marketing, green marketing, customer behavior, entrepreneurship, and AI applications. Through his leadership and expertise, Dr. El-Nazer is a pivotal figure in education and research, shaping the future of business studies in Egypt.

Profile

Google Scholar

Education

Dr. Alaa Abd Elkader El-Nazer obtained his Ph.D. in Business Administration with a specialization in Marketing from Mansoura University, Egypt, in 2019. He also holds an MSc. in Business Administration – Marketing, awarded in 2015, and a BSc. in Business Administration (English section) from the same university, completed in 2011. His educational journey reflects a deep commitment to business studies, particularly in the areas of marketing and sustainability. Throughout his academic career, Dr. El-Nazer has consistently sought to enhance his knowledge, contributing to both practical and theoretical aspects of business administration. His strong academic foundation has enabled him to engage in high-level research and teach various subjects related to marketing and management at the university level.

Experience

Dr. Alaa Abd Elkader El-Nazer has accumulated extensive teaching and research experience over his academic career. Currently, he serves as an Assistant Professor of Business Administration at Delta University for Science and Technology, a role he has held since 2020. Previously, he worked as an Associate Lecturer and Teaching Assistant, gaining valuable experience in diverse subjects such as marketing management, financial management, and strategic management. He also held roles in research assistance, further enriching his expertise. Dr. El-Nazer has contributed significantly to the academic development of his students through teaching and mentoring, fostering their growth in various management and marketing disciplines. Beyond his teaching, he plays an active role in university administration, including involvement in quality assurance and accreditation committees, ensuring the ongoing improvement of educational standards at Delta University.

Research Focus

Dr. Alaa Abd Elkader El-Nazer’s research primarily focuses on the intersection of marketing, sustainability, and consumer behavior. His key research interests include tourism marketing, green marketing, customer behavior, entrepreneurship, and the integration of artificial intelligence (AI) applications in marketing strategies. Dr. El-Nazer has explored the impact of green products on consumer choices, the role of demarketing in reducing water consumption, and the use of brand evangelism to influence customer loyalty. His research also covers topics like electronic word-of-mouth (E-WOM) and its effect on brand switching, as well as the mediating role of cultural intelligence in consumer decision-making. Through his work, Dr. El-Nazer seeks to understand how marketing strategies can align with sustainability goals and enhance customer experience in diverse sectors. His research has been published in multiple academic journals and contributes to shaping sustainable marketing practices in the global marketplace.

Publication Top Notes

1. Factors Affecting Choosing of Egyptian Consumer for Green Products: An Applied Study on Consumers of Retail Store at Mansoura City
2. The Relationship Between Demarketing and Customers’ Perception to Reduce Water Consumption: An Applied Study
3. Switching Cost as a Moderating Variable in the Effect of Service Quality on Users’ Intention
4. The Tourism Demarketing Mix: Working to Reduce Revisit to Egyptian Nature Reserves
5. Mediating Marketing Knowledge in the Effect of Cultural Intelligence on Consumers’ Decision-Making Style
6. The Mediating Role of E-Marketing in the Relationship Between Interactive Marketing Communications and Customers’ Attitude Toward Online Shopping
7. The Mediating Role of Electronic Word of Mouth (E-WOM) in Testing the Effect of Celebrities on the Consumer’s Decision to Brand Switching
8. Mediating Brand Evangelism in the Relationship Between Brand Relations and Service Quality and Customer Loyalty
9. The Impact of Women’s Representation in Advertising for Cosmetics on Purchase Decision Making in Mansoura City
10. The Mediating Role of Both Reducing Customer Anger and Decreasing Hatred of Brands in the Relationship Between Entrepreneurial Marketing and the Intention to Re-deal with International Fast-Food Restaurants in Egypt
11. The Mediating Role of Brand Equity in the Relationship Between Brand Personality and Customer Loyalty Towards Mobile Phones in the Egyptian Market
12. Mediating Role of Customer Relationship in the Relationship Between Customer Knowledge Management and the Behavioral Intentions of Insurance Company Clients in Egypt