St. John’s University - United States
AUTHOR PROFILE
EARLY ACADEMIC PURSUITS
Dr. Iris Mohr embarked on her academic journey with a Bachelor of Science in Business Administration from the State University of New York at Albany, majoring in Marketing. She further pursued her education with a Master's degree in Communication from Hebrew University, Jerusalem, focusing on Advertising.
PROFESSIONAL ENDEAVORS
Dr. Iris Mohr's professional journey is marked by her significant contributions to academia, particularly in the field of Marketing. She has served in various roles at St. John's University, including Full Professor, Chair of the Marketing Department, Associate Professor, and Assistant Professor. Additionally, she has taught courses at prestigious institutions globally, including Tel Aviv University in Israel, the University of St. Gallen in Switzerland, and Universidad de la Sabana in Columbia.
CONTRIBUTIONS AND RESEARCH FOCUS
Dr. Iris Mohr's research interests encompass a wide range of topics within the realm of Marketing, with a particular focus on Sustainable Fashion. She has made significant contributions to the field through her research on retailing, fashion, videography, social media, buzz marketing, and sustainability. Her work reflects a deep understanding of consumer behavior and societal trends, addressing pressing issues such as generational differences and environmental impact.
IMPACT AND INFLUENCE
Dr. Iris Mohr's research findings have had a profound impact on the discipline of Marketing, particularly in shaping conversations around sustainable fashion and societal marketing. Her work has been recognized globally, leading to invitations to prestigious film festivals and conferences. Additionally, her service contributions, such as directing award-winning documentaries like "SUSTAINUP," have raised awareness about the environmental and social implications of the fashion industry.
ACADEMIC CITES
Dr. Iris Mohr's research publications have been widely cited in the academic community, underscoring the significance of her contributions to the field. Her work on sustainable fashion has garnered attention for its innovative approach and practical implications for industry stakeholders.
LEGACY AND FUTURE CONTRIBUTIONS
Dr. Iris Mohr's legacy in academia is characterized by her dedication to advancing knowledge and fostering critical dialogue in the field of Marketing, with a particular emphasis on sustainable fashion. Her future contributions are poised to further shape the discourse around consumer behavior, societal marketing, and environmental sustainability, driving positive change within the fashion industry and beyond.
NOTABLE PUBLICATION
Beyond the box office: A conceptual framework for the drivers of audience engagement. 2022 (3)