Xiao Tingwen – Marketing – Best Researcher Award

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Xiao Tingwen – Marketing – Best Researcher Award

Jinan University – China

AUTHOR PROFILE

Scopus

EARLY ACADEMIC PURSUITS

Xiao Tingwen’s academic journey began with a robust foundation in both English and Chinese languages, culminating in impressive achievements such as the Third Prize of Class A in the National College Students’ English Competition and the Jiangxi Provincial Government Scholarship. Xiao further honed their skills and knowledge at the Jiangxi University of Finance and Economics, where they excelled in a variety of academic competitions and earned multiple scholarships, including the Kalieng Scholarship and the Graduate Student First Class Scholarship.

PROFESSIONAL ENDEAVORS

Xiao Tingwen has made significant strides in the field of Marketing, contributing to academia through both research and practical applications. As an emerging scholar, Xiao has published several influential papers in high-impact journals. Notably, their work as the first author in “Prominent or Subtle: The Impact of Brand Prominence on Social Media Message Engagement” in the Journal of Retailing and Consumer Services (SSCI-Q1) highlights their research capabilities. Additionally, Xiao’s role as a corresponding author in the study “Too complex to handle: goal conflict and tourist preference for simple aesthetics” published in Annals of Tourism Research (SSCI-Q1; ABS-4) underscores their leadership in research projects.

CONTRIBUTIONS AND RESEARCH FOCUS

Xiao Tingwen’s research primarily focuses on the intersection of Marketing and consumer behavior, with particular emphasis on brand prominence, aesthetic preferences, and the psychological impacts of marketing strategies. Xiao’s notable publications include studies on the effects of busyness on consumer preferences for minimalist advertisements and the impact of brand name pronounceability on brand credibility and food preferences. These contributions provide valuable insights into how consumers interact with brands and make purchasing decisions.

IMPACT AND INFLUENCE

Xiao Tingwen’s work has had a significant impact on the field of Marketing, offering new perspectives on how brand characteristics influence consumer engagement and preferences. The research on brand prominence and minimalist advertisements, for instance, provides actionable strategies for marketers aiming to enhance consumer engagement through social media and advertising. Xiao’s findings on brand name pronounceability further contribute to our understanding of how linguistic factors affect consumer perceptions and behaviors, which can inform branding and marketing communication strategies.

ACADEMIC CITES

Xiao Tingwen’s academic excellence is reflected in their publications in top-tier journals, such as the Journal of Retailing and Consumer Services and Annals of Tourism Research. Their research has garnered attention and citations within the academic community, establishing Xiao as a rising authority in the field of Marketing. The acknowledgment of Xiao’s work in these high-impact journals underscores the relevance and quality of their research contributions.

LEGACY AND FUTURE CONTRIBUTIONS

Xiao Tingwen’s legacy in Marketing is built on a foundation of rigorous research and academic excellence. Their ongoing projects, such as studies on the pronounceability of brand names and consumer food preferences, indicate a continued commitment to exploring innovative and impactful topics within the field. Xiao’s ability to combine theoretical insights with practical applications ensures that their research will continue to influence marketing strategies and consumer behavior studies.

NOTABLE PUBLICATION

Stop and smell the roses: How and when busyness impacts consumers’ preference for minimalist advertisements 2024

Occam’s razor effect in packaging: The impact of simple versus complex aesthetics on product efficacy judgments 2023 (1)

Too complex to handle: Goal conflict and tourist preference for simple aesthetics 2023 (4)

Leveraging voluntary simplicity in promoting sustainable consumption from the perspective of moral appeals 2022 (6

Lili Nurliyana Abdullah – computer technology – Best Researcher Award

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Lili Nurliyana Abdullah - computer technology - Best Researcher Award

UPM - Malaysia

AUTHOR PROFILE

Scopus

EARLY ACADEMIC PURSUITS

Lili Nurliyana Abdullah's academic journey began with a Diploma in Computer Science from Universiti Pertanian Malaysia in 1990. She went on to earn a Bachelor's degree in Computer Science from Universiti Putra Malaysia in 1992, graduating with a 2nd Class Upper division. Her pursuit of higher education continued in the UK, where she obtained a Master in Engineering with a specialization in Telematics from the University of Sheffield in 1996. Lili's academic endeavors culminated in a Ph.D. in Information Science from the National University of Malaysia in 2007.

PROFESSIONAL ENDEAVORS

Lili's professional career spans various prestigious roles and institutions. She started as a tutor in Computer Science at UPM in 1993 and progressed to become a lecturer and then an Associate Professor in the Multimedia Department. She also served as the Head of the Multimedia Department at UPM from 2009 to 2012. Beyond academia, she worked as a Project Consultant at Catapult Studios and held teaching attachments and training roles at several universities, including Univ Taibah in Saudi Arabia and L.N. Gumilyov Eurasian National University in Kazakhstan.

CONTRIBUTIONS AND RESEARCH FOCUS

Lili Nurliyana Abdullah's research primarily focuses on computer technology and its applications. Her expertise in multimedia, digital content, and green computing has led to significant contributions in these fields. She has been actively involved in curriculum design, project consultancy, and professional development training, particularly in the areas of multimedia and STEM. Lili's dedication to green computing is evident through her certifications and her role in the Malaysian Communications and Multimedia Commission's Green IT initiatives.

IMPACT AND INFLUENCE

Lili's work has had a profound impact on both academic and professional communities. She has been recognized with numerous awards, including the Lifetime Achievement Award from the International Scientist Awards on Engineering, Science, and Medicine in 2022, and the Outstanding Educator Award from Lattice Science Publication in 2021. Her contributions to computer technology and green computing have influenced policy making, curriculum development, and environmental sustainability in IT practices.

ACADEMIC CITES

Lili's scholarly work is highly regarded, with numerous citations reflecting her influence in the academic community. Her research has been widely published and cited, contributing significantly to the fields of computer technology, green computing, and multimedia applications. She has also served as a peer reviewer and editorial board member for several esteemed journals and conferences, further establishing her reputation as a leading expert in her field.

LEGACY AND FUTURE CONTRIBUTIONS

Lili Nurliyana Abdullah's legacy lies in her pioneering contributions to computer technology and green computing. Her work has laid the foundation for future research and development in sustainable IT practices and multimedia technology. As she continues to innovate and collaborate, Lili's future contributions are expected to further advance these fields, fostering a more sustainable and technologically advanced society.

COMPUTER TECHNOLOGY

Throughout her career, Lili Nurliyana Abdullah has focused on advancing computer technology through her research, teaching, and professional endeavors. Her work on digital content and multimedia applications has enhanced the educational landscape, while her commitment to green computing has promoted sustainable IT practices. Lili's dedication to computer technology is reflected in her extensive professional engagements, certifications, and contributions to policy making and curriculum development in the field. As a recognized leader in computer technology, she continues to inspire and influence future generations of researchers and practitioners.

NOTABLE PUBLICATION

Students’ satisfaction levels of an immersive extended reality for engine assembly tasks in engineering empirical education 2023

Deep learning mango fruits recognition based on tensorflow lite 2023

Playing Gamelan Bonang in the Air: User Requirements for Designing a Digital Musical Instrument for the Malay Bonang 2022 (3)

Comparison of Edge Detection Algorithms for Texture Analysis on Copy-Move Forgery Detection Images 2022 (2)